Production Projects
Production Projects supplies lighting services as well as stages, ramps, sound equipment and technical management services.
Production Projects supplies lighting services as well as stages, ramps, sound equipment and technical management services.
This is an interesting website, because it breaks most of the rules for getting found by potential clients.
The site consists of six pages, with very nicely done flash animation fades from page to page. The pages show static pictures from past events. All the text is embedded in the flash animation, which means the search engines have very little to go on.
The absence of any attempt to tell the search engines what the site is about – no keywords, no description, no content – results in a Marketing Effectiveness score of just 2%.
The navigation, at least, is simple and effective.