Gearhouse
Gearhouse is the biggest event technical supplier in South Africa. Their website is generally well thought out, with reams of information about the company, their services, the events they’ve done and the types of event they can do.
Services: audio, audio visual, daylight screens, design, in house venue technical, management, lighting, power, rigging, structures, video conferencing
Types of Event: banquets, conferences, exhibitions, sporting and outdoor, product launches, concerts, fashion, film and broadcast, brand eventa, government events
The Gearhouse website is packed with content, which is easy to find.
The design of the site is rather staid – I’m not a great fan of left-aligned websites.
The Marketing Effectiveness score of 49% is sadly well above average for websites in the SA events industry. In this case, it’s pulled down because it’s one of the few sites to use frames.
The newsletter would probably attract more subscribers if the subscription form was less intimidating.